1. Who This Policy Covers

STITCHR, operated by Daksh Dahiya and Garvit Choudhary, operates this website to provide you with a personalised fashion curation service (the "Services"). STITCHR is based in India and this Privacy Policy is governed entirely by the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023. This policy applies to all visitors and customers, wherever they are located, and does not refer to or apply any laws outside India.

By using our website or placing an order, you acknowledge that you have read and understood how we collect, use, and protect your personal information.

2. Personal Information We Collect

We may collect the following categories of personal information when you use our Services:

• Contact details: your name, email address, phone number, and delivery address.
• Style Quiz information: your measurements, body type, style preferences, colour preferences, and styling goals.
• Order information: the products you purchase, your order history, and your Fit Preview approvals or change requests.
• Communications: information you share with us when you contact our support team.
• Payment information: processed securely through Shopify's payment infrastructure. We do not store your card or payment details ourselves.
• Device and usage information: your IP address, browser type, and how you interact with our website, collected automatically through cookies and similar technologies.

3. How We Collect Your Information

We collect personal information in the following ways:

• Directly from you, when you create an account, complete the Style Quiz, place an order, or contact us.
• Automatically, through your use of our website, including cookies used for cart and checkout functionality.
• From our service providers, such as Shopify, who help us operate our store and process payments.

4. How We Use Your Information

We use your personal information for the following purposes:

• To provide our Services: to curate your Fit Preview, process your order, arrange delivery, and manage your account.
• To communicate with you: to send order updates, respond to support queries, and notify you about your Fit Preview.
• To improve our Services: to better understand customer preferences and improve our curation process.
• For security: to protect against fraud and unauthorised access to our website.
• For legal compliance: to comply with applicable Indian law and respond to valid legal requests.

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• With Shopify, our e-commerce platform provider, who processes data on our behalf to operate the store and process payments.
• With shipping and logistics partners, solely to deliver your order. We share only your name, address, and contact number for this purpose.
• When required by Indian law, such as in response to a valid request from a government or law enforcement authority.

6. Data Storage and Security

Your personal information is stored using Shopify's secure infrastructure. We take reasonable security practices and procedures, as required under the Information Technology Act, 2000, to protect your information from unauthorised access, alteration, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to provide our Services, fulfil the purposes described in this policy, and comply with our legal obligations under Indian law. You may request deletion of your data at any time, as described in Section 8 below.

8. Your Rights

Under the Digital Personal Data Protection Act, 2023, and other applicable Indian law, you have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete personal information.
• Withdraw consent for the processing of your personal information, where consent is the basis for processing.
• Request erasure of your personal information, subject to our legal and operational requirements.
• Raise a grievance regarding how your personal information has been handled.

To exercise any of these rights, contact us using the details in Section 11 below.

9. Cookies

We use cookies that are essential to the functioning of our website, including for your shopping cart and checkout process. Shopify may also use cookies for analytics and security purposes. You can control or disable cookies through your browser settings, though this may affect your ability to use certain features of our website.

10. Children's Data

Our Services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us so we can delete it.

11. Grievance Officer and Contact

In accordance with the Information Technology Act, 2000, and applicable rules, we have designated the following individuals as our Grievance Officers for any privacy related concerns:

If you are not satisfied with our response, you may approach the appropriate authority under Indian law.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable Indian law. We will update the "Last updated" date at the top of this page when changes are made. Continued use of our Services after changes are posted constitutes your acceptance of the revised policy.